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FULLER COVER, MORE MATTE: Our full coverage foundation is better than ever, with an even more flawless matte finish that goes on smoothly and blends seamlessly

LIGHTWEIGHT, COMFORTABLE FEEL: Full coverage doesn’t have to mean heavy. The light, whipped, mousse-like texture is never cakey and won’t weigh you down

TRANSFER-PROOF, 24 HOUR WEAR: This Revlon transfer-proof foundation stays with you all day, lasting for up to 24 hours and is even heat- and sweat-resistant

EASY, TUBE PACKAGING: Our long-wearing foundation comes in a tube for easy, on-the-go application

15 SHADES: Available in 15 full cover, skin-perfecting hues

LONG-WEARING: Oil-free, fragrance-free foundation creates a flawless look for up to 24 hours; comfortable and lightweight feel

BUDGE-PROOF: Transfer-resistant, waterproof & mask-friendly; resists heat, sweat & humidity; SPF 15

SKIN-CARING: Antioxidant Vitamin E helps nourish & protect skin from pollutants

PORELESS, MATTE FINISH: Earth-sourced, multi-mineral powders control oil breakthrough

FOR ALL SKIN: 43 diverse shades

Perfect tool for outlining brows and adding precise detail

The fine-tipped pencil mimics the look of brow hair with detail and precision

Formula features the perfect blend of wax and color that delivers high payoff

Adds natural-looking texture to brows

Available in a wide range of 10 shades that offer universal shade-matching options

JELLY BALM HYDRATING LIP COLOR: Make ‘em jelly with one swipe! Jelly Balm Hydrating Lip Color’s unique cushiony texture coats lips with the juicy color of a lipstick and the hydration of your favorite lip balm.

IN THE BUFF: In the Buff is a neutral pink shade.

SEMI-SHINE FINISH: Delivers cushiony soft, smooth and hydrate lips. Semi-shine finish and ultra lighweight application that doesn't feather or bleed off the lips.

DRENCHED IN GOOD FOR YOU INGREDIENTS: This balm is absolutely drenched in good-for-you ingredients like Squalane and Vitamin E to promote smoother, healthier lips over time. Perfect for daily use as a lip conditioner to treat dry lips and convenient enough for easy on-the-go use with no mirror handy.

HOW TO APPLY: Apply to bare lips with as many swipes as you desire.

MULTI-USE EYE PENCIL: Easily creates a near endless range of eye looks all day, any way

BUILT-IN BLENDING BRUSH: Helps create any look, from sharply defined to smoked out; the first sharpenable pencil with a blending brush* *FIRST TO MASS MARKET

LIQUID-LIKE GLIDE: No tugging, no skipping

BLENDS THEN SETS: Soft, creamy texture lets you blend before it sets

12HR WEAR: Waterproof + fade-proof; vegan

Keeps brows in check with a super precise tip that creates a full, natural finish.

The micro-slim liner defines and fills in gaps that mimic the look of real hair.

The brush tames and combs brows to create effortlessly defined eyebrows.

Compact design ideal for travel or on the go.

All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Hair Gloss

NATURAL LOOKING, SUN KISSED SKIN WITHOUT SUN DAMAGE OR CHEMICALS. The world's first 100% Natural DHA self-tan body treatment with full skin care benefits. Transforms your skin without any of those nasty streaks or blotches for a beautiful natural looking, golden glow with no orangey tones.

ANTI-CELLULITE WITH ZERO NASTIES. This lightweight mousse delivers an instant bronze glow that is fast drying and develops in just 2 hours to a long-lasting tan. Infused with raw virgin coconuts, botanicals and amino acids to hydrate, blurs pigmentation and stretch marks to perfect your skin. Created using our unique Cellushape technology enriched with powerful natural antioxidants like fig, banana, papaya and cocoa to improve signs of aging.

SMELL SO GOOD, YOU’LL WANT MORE. Our Sunny Honey self tan has a tropical mango and guava fragrance that gives you the feel of an island escape. No more biscuit smells! Get ready to rock that tan glow! A little goes a long way as each bottle has roughly 260 pumps and can last approx 10-20 full body tanning sessions.

EASY APPLICATION WITHOUT ANY TRANSFER. Lightweight, non-sticky formula to be applied by hand in circular motions. Use only a small pump to apply the tan to tricky-to-tan areas like the feet, hands, face and ears. Shower in warm water after 2 hours and gently pat skin dry. You may also wish to sleep in it overnight for a deeper and longer-lasting tan as our tan doesn't transfer! Psst, you may even use a fine-tipped brush or freckle stencil to make faux freckles!

CRUELTY FREE, VEGAN AND ALL NATURAL. Formulated with only the highest quality natural ingredients. Our cutting-edge formula will moisturize your skin while giving you that stunning beach babe glow. Our Coco & Eve Sunny Honey tanning mousse is vegan, cruelty free, never tested on animals and toxin free made with all natural ingredients.

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème

Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

AWARD-WINNING CC+ CREAM – Your Skin But Better CC+ Cream works beautifully as your full-coverage foundation, hydrating serum and SPF 50+ mineral sunscreen. And it’s now the #1 Prestige SPF Foundation in the U.S.!

INSTANT COMPLEXION PERFECTION - This full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness, dark circles under eyes & large pores—all while giving you a luminous, supple, flawless-looking complexion.

MULTITASKING BEAUTY MIRACLE - Our all-in-one makeup provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won’t crease or crack.

SKIN-LOVING INGREDIENTS - Your Skin But Better CC+ Cream is formulated with hyaluronic acid, niacinamide, vitamin E, and physical SPF 50+ to protect skin by deflecting UV rays.

IT REALLY WORKS - IT Cosmetics now offers a range of options for SPF ingredients, both physical and clear. To be able to extend our shade range, we worked with plastic surgeons and dermatologists to introduce clear SPF 50+ in our new deepest shades.