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Our best for bellies: we are the only USDA organic formula with probiotics & prebiotics to help support gut bacteria to be closer to breastfed infants, immune system development, and digestive health

Patented probiotic & prebiotic blend clinically shown to support softer, more regular poops, and include prebiotics at levels closest to breast milk among organic brands

Expert-recommended DHA6 at levels found in breast milk that meet European DHA requirements

First and only formula that’s USDA & EU certified Organic and made in Europe, with the world’s finest ingredients.Happy Baby Organics Infant Formula is Clean Label Project Certified.

Breast milk changes over time to meet baby’s developing nutritional needs and we are the only USDA organic formula to tailor our formulas’ key nutrient levels as baby grows too. We provide higher levels of calcium, iron, phosphorus, iodine and selenium than our Stage 1 formula to help support your 6+ month old’s immune system.

Always modeled after breast milk: lactose is the #1 component in breast milk and is #1 in our formula. Ours is made with organic milk from grassfed cows. Our proteins are easy to digest and model breast milk’s protein ratio of 60% whey to 40% casein. We provide key vitamins and minerals to help support your little one’s immune system.

USDA-CERTIFIED ORGANIC: Pure Bliss by Similac Organic is easy to digest and is complete organic nutrition for your baby’s first year

ALSO AVAILABLE IN CONVENIENT READY TO FEED: Great for on-the-go and late-night feeding; no mixing required

MODELED AFTER BREAST MILK: Our Pure Bliss infant formulas are modeled after breast milk, crafted with care, and made with high-quality ingredients

NOURISH YOUR WAY: No artificial growth hormones, no palm olein oil, no corn syrup, and non-GMO§

SUPPORTS BRAIN & EYE DEVELOPMENT: Our unique blend of DHA, lutein, and vitamin E, ingredients also found in breast milk, helps support baby’s brain and eye development

FROM SIMILAC: The #1 infant formula brand fed in hospitals

EASY TO DIGEST NUTRIENT RICH FORMULA: Our A2 Whole Milk Toddler Formula is crafted with ingredients we are proud of like organic whole milk, A2 protein, nutrient-rich fats, high-quality carbs, DHA, ARA, HMOs, nucleotides, and superior vitamin sources.

FAMILY OWNED COMPANY: We're here for you and your little one! If you have any questions, concerns or feedback, please reach out to us!

GRASS FED ORGANIC A2 WHOLE MILK: We chose to include A2 beta-casein protein rather than A1 because many people find A2 easier to digest. One of the reasons may be because human milk is A2. In other words, A2 beta-casein protein is the most natural type of milk protein to the human body. A2 milk has the same taste as “traditional” A1 cow’s milk. This gives it an appeal over goat milk, sheep milk, and other alternative dairy products.

NUTRIENT RICH FATS: Using human milk as a model, our formula contains eight different sources of healthy fats to create a well-rounded fatty-acid profile. We include organic whole milk, olive oil, coconut oil, sustainably sourced palm oil, cocoa butter, algal oil, sunflower lecithin, and egg lecithin. Other formulas use nonfat milk and add fat through cheaper, industrial seed oils like soy, canola, high-oleic sunflower, or palm olein.

ORGANIC MILK LACTOSE: Nearly 40% of the calories from human milk are carbohydrates in the form of lactose and galactooligosaccharides. The carbs provide the energy a toddler’s body needs to grow super fast. Most other formulas get their carbs from highly refined, grain-based sugars like corn syrup, rice syrup, and/or maltodextrin. In our formula, we’ve chosen lactose and galactooligosaccharides, which are both organic and derived from milk.

KEY PREBIOTICS (HMO, GOS, FOS): HMOs are a group of unique prebiotics that are found in human milk. Our formula uses two specific kinds, 2′-fucosyllactose (2′-FL) and lacto-N-neotetraose (LNnT) which encourage the growth of good bacteria in the digestive tract and plays a role in the development of the immune system. Human Milk Oligosaccharides (HMO), Galactooligosaccharides (GOS) & Fructooligosaccharides (FOS) from inulin are essential nutrients found in human milk.

BETTER VITAMIN SOURCES: Not all vitamins are created equal, and nowadays it’s easy to create cheap, synthetic vitamin compounds in labs that look good on a nutrition label but aren’t actually bioavailable to the body. We have gone to great lengths to carefully select our vitamin sources, using natural whole food sources wherever possible, such as the methylcobalamin form of vitamin B12 and L-methylfolate rather than synthetic folic acid.

DHA & ARA OMEGAS: DHA and ARA are omegas that are key for brain and eye development. We choose to use algal oil as the source of our DHA because studies show it may be more readily absorbed by the body, and our ARA comes from organic egg yolk, an ideal first food for children. Most other DHA is extracted with hexane (a neurotoxin), but ours is not! Our DHA is extracted through a process called heterotrophic fermentation with a single-cell marine microalgae.

REGENERATIVE ECO DAIRY: We partner with Alexandre Family Farm to provide organic grass fed A2 whole milk for our formula. Alexandre Family Farm is a grass fed organic dairy farm in California that never uses added hormones or antibiotics, and they are the first American dairy farm to be certified regenerative by the Savory Institute. Being certified regenerative, they are improving soil microbial growth and sequestering carbon through their practice of strategic rotational grazing.

CLEAN LABEL PROJECT PURITY AWARD WINNER: This certification verifies rigorous ingredient testing for over 200 contaminants, including chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, residues, and plasticizers).

Toddler Multivitamin + Postbiotic Gummies: Give your child the vitamin boost they need with Vitamin A, C, D3, a blend B Vitamins, Iodine, and Zinc. Support your child’s health with all of these nutrients, plus Bifidobacterium lactis and Lactobacillus rhamnosus as postbiotics in mixed berry and cherry flavored chewable gummies!

Healthy Development: Vitamin A promotes normal growth and development in children, supporting tissue and bone health and good vision. Vitamin D3 works to help build bones & teeth, assisting the body to absorb calcium and phosphate.

Multiple Benefits: Includes B vitamins that aid in blood cell production, DNA production, circulatory health, and supporting energy. Iodine is an essential nutrient for supporting normal thyroid function and nervous system function. Zinc is a trace mineral that supports normal growth and is essential for maintaining a healthy immune system.

Easy-to-Chew Gummies: No more hard-to-swallow pills or capsules! Ages 2+ take 1 gummy per day, or as recommended by a physician or healthcare professional. Do not exceed the recommended dose. Store in a cool, dry place.

For Most Lifestyles: USDA Organic, Non-GMO, No Gelatin, Pectin Based, Vegan, Made in a GMP Facility, Dairy Free, Nut Free, Gluten Free, Soy Free. B Corp Certified.

Gentle On Bellies: Smaller milk proteins for easy digestion and fewer tears

100% Lactose, Just Like Breast Milk*: Bobbie Gentle feels like second nature as most babies are naturally lactose tolerant from utero

Made With Nutritious Ingredients: Non GMO ingredients, no corn syrup, sucrose, brown rice syrup, maltodextrin, or palm oil

Complete Nutrition Recipe: With DHA, iron, choline, and vitamin D to support healthy growth and development

Formula is Food: Bobbie formula combines organic ingredients with proven science to deliver quality infant nutrition from the very first bottle to the last drop.

100% lactose, like breast milk*, Gentle on digestion, perfect for fussy feeders, Clean Label Purity Award winner, Non GMO, Clean Label Project Certified, Gluten free

SUPER MORNING: Great for any toddler who is on the move, Super Morning Pouches help turn a good morning into a super morning. Each pouch offers 3g of fiber, omega-3s, organic fruits, whole milk yogurt* or coconut milk & whole grain oats— for a yummy start to their day! *Does not contain live & active cultures

STAGE 4 EATERS: The most important aspect of food for the toddler years is the quality – from thoughtful ingredients to key nutrients. Happy Tot Stage 4 foods deliver carefully crafted recipes with a taste your tot will love! Great snack for 2 years & up

HAPPY TOT: Our trusted, organic toddler pouches, snacks and mealtime solutions offer nutrition your little one needs - like fiber, protein, veggies and more in a variety of flavors for every picky eater

OUR HAPPY PROMISE: All products are certified USDA organic and made with non-GMO ingredients grown without the use of toxic persistent pesticides

HAPPY FAMILY ORGANICS: We are on a mission to change the trajectory of children's health through nutrition. We provide age and stage appropriate premium organic food products for babies & tots!

ORGANIC HOMESTYLE MEAL PUREE: Made with wholesome ingredients like organic ground chicken and organic sweet potato puree, these baby food pouches help nourish your little one as they explore new foods and textures

CONVENIENT RESEALABLE POUCH: These portable pouches are easy-to-pack and easy-to-eat, making them perfect for a mess-free meal on-the-go or for easy baby food storage

STAGE 3 BABY FOOD: Expand your little one's pallet to stage 3 foods and introduce them to the exciting new flavor combinations of our baby food puree pouches

EARTH'S BEST: Explore our full collection of organic baby food and toddler snacks to find easy-to-digest baby formula, toddler cookies, and more stage 2 and stage 3 purees

ORGANIC CHICKEN POT PIE PUREE: Includes six 3.5 oz pouches of Earth's Best Organic Homestyle Meal Puree

SAFE, EASY & EFFECTIVE: Safely introduce your infant to the 3 top baby food allergens with our powdered eggs, peanut, and milk packets. Per doctor recommendations, our Stage 1 system offers gradual, one-at-a-time exposure starting at 4 months old.

NO ADDED SUGAR & ORGANIC: Each individual packet is made with simple ingredients: organic peanut, egg, and milk, and can be added to baby formula, breastmilk, or infant food. The NIH, USDA & FDA all recommend that kids under 2 not be given ANY added sugars. Just real, organic food.

CONVENIENT: Ready. Set. Food! Stage 1 Mix-ins make introductions simple and stress-free. Daily pre-measured packets, labeled Day 1 to 30, can be added to your infant baby food or bottle.

MADE BY AN ALLERGIST-MOM OF 2: Our system follows USDA & pediatrician-recommended guidelines for early and gradual baby allergen introduction using the same allergens & amounts used in clinical trials. FSA/HSA eligible.

BABY FOOD WITH A PURPOSE: Ready. Set. Food! offers a research-based, 4-stage system to introduce your little one to the most common allergens, maintain their exposure to build tolerance, grow exposure to additional allergens, and thrive through continued exposure and diet diversity!

This product is not intended for use by infants who have been diagnosed with food allergies.

CONTAINS 6 POUCHES: Receive 2 each of of USDA certified organic savory veggie baby food purees made from organic carrots, spinach, sweet potato and parsnips.

PERFECT SAVORY BLENDS: Contains more protein and fats than sugar so your little one gets the most nutrition per bite, while also expanding their palate to richer, more savory flavors.

NO SUGARY FRUITS: With no added sugars or sugary fruits, our veggie-first baby pouch meals are an ideal way to expand your baby’s palate!

MINDFULLY MADE: Crafted to mimic the macronutrients of breast milk with ethically sourced meats, healthy fats, organic vegetables, and no artificial flavors or allergens.

CLEAN LABEL PROJECT PURITY AWARD WINNER: This certification verifies rigorous ingredient testing for over 200 contaminants, including chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers).

RECYCLE YOUR POUCHES: Create a TerraCycle account and start collecting finished Serenity Kids baby food pouches in the freezer to prevent any odors. When ready, place the collection into any box you have at home and log into your account to download and print a pre-paid shipping label. Seal your collection box, tape on the printed shipping label, and send it via UPS to be recycled. Feel good knowing that TerraCycle gives your pouches a second life!

FAMILY OWNED COMPANY: We're here for you and your little one! If you have any questions, concerns or feedback, please reach out to us!

SQUEEZE POUCHES FOR 6 MONTH OLD AND OLDER: Perfect for a tasty yet wholesome option for your little one, our baby puree pouch contains organic ingredients with 5g+ of protein, and no added sugars. Ideal for a baby breakfast or toddler snacks!

SAFE, EASY & EFFECTIVE: Safely grow your infant’s exposure to 3 top baby food allergens - organic peanut, powdered eggs, and milk - while introducing them to new foods! With three tasty flavors, we offer safe and easy allergen exposure in a convenient, on-the-go infant baby food pouch.

CLEAN, ORGANIC INGREDIENTS & NO ADDED SUGAR: Clean Label Project Purity Award winner! Our Organic Puree contains no artificial ingredients or no added sugars. The NIH, USDA & FDA all recommend that kids under 2 not be given ANY added sugars.

MADE BY AN ALLERGIST-MOM OF 2: Our system follows USDA & pediatrician-recommended guidelines for early and gradual baby allergen introduction using the same allergens & amounts used in clinical trials.

BABY FOOD WITH A PURPOSE: Ready. Set. Food! offers a research-based, 4-stage system to introduce your little one to the most common allergens, maintain their exposure to build tolerance, grow exposure to additional allergens, and thrive through continued exposure and diet diversity!

This product is not intended for use by infants who have been diagnosed with food allergies.