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NEW LOOK, SAME FORMULA: The formula is exactly the same as what was previously Bubs Goat Milk Infant Formula Stage 1. Nothing inside the can has changed. Here’s what changed on the outside of the can: 1) Package Design - We’ve updated with a new look and feel. 2) Package Size - Moved from an 800 gram can to a 567 gram can. 3) Nutrition Label Adjusted to US Standards - Energy was converted from kJs to kCals; mLs converted to fl oz; spelling changed to American English; ingredient list reordered

SUPPORTS DIGESTIVE HEALTH: Made in Australia, Bubs Goat Milk Infant Formula is for bubs ages 0 to 12 months. It promotes smooth digestion and a healthier gut for your bub, allowing easier digestion compared to cow's milk

FOR SENSITIVE TUMMIES: Our Bubs Goat Milk Infant Formula gives parents peace of mind by providing the essential vitamins and minerals your bub needs for healthy development, including DHA/ARA, omega-3, omega-6, and prebiotics

GOODNESS FROM THE FARM: Bubs Goat Milk Infant Formula is securely blended, made with whole goat milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award & First 1,000 Day Promise standard certified

PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour

GENTLE BABY FORMULA MODELED AFTER BREAST MILK: Kabrita goat milk infant formula is easy to digest and made for all little tummies. Keep your baby comfortable while feeding, supplementing, & weaning.

CLEAN & SAFE EUROPEAN FORMULA: Kabrita is the only goat formula to meet all FDA requirements & European standards. Our baby formula is made with no GMOs, growth hormones, corn syrup, or antibiotics.

SUPPORT NUTRITION & BRAIN DEVELOPMENT: Contains 25 essential nutrients, including iron, vitamin D, folic acid, prebiotics, & blends DHA and ARA to support gut health and early brain development.

GENTLE ON SENSITIVE TUMMIES: Kabrita goat milk formula is easy to digest and is an alternative for babies who experience fussiness and tummy troubles associated with cow milk sensitivity.

FORMULA LOVED BY BABIES, TRUSTED BY PARENTS FOR 75 YEARS: Kabrita is the top goat milk formula worldwide, made with premium goat milk from the Netherlands, feeding more than 1.5 million babies daily.

The infant formula made with only organic, grass-fed whole milk, not skim.

Featuring a patented protein blend that gets closest to breast milk—with the 2 most abundant proteins found in breast milk, plus broken down proteins.

Clinically proven for less spit up, softer poops, more efficient weight gain and enhanced nutrient absorption when compared to a leading infant formula.

Also supports brain and eye development, immune support, and gut health.

Free of corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, and palm oil.

The only US-made infant formula* to receive 3 prestigious Clean Label Project certifications. *Made with globally-sourced ingredients.

All carbs from lactose, plus prebiotic GOS which helps support the growth of good bacteria in baby's gut.

A proprietary small batch blending process to preserve nutrient goodness.

Made by us in our own factories in Iowa, Oregon, and Pennsylvania.

GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer

HYPOALLERGENIC: Our formula contains a milk protein that is broken down into tiny pieces to virtually eliminate allergic reactions in most babies who are allergic to cow’s milk protein

START FEELING BETTER TODAY: Similac Alimentum starts reducing colic symptoms due to protein sensitivity within 24 hours in most infants

WITH AN IMMUNE-NOURISHING INGREDIENT: First and only hypoallergenic formula with 2'-FL HMO, an immune-nourishing ingredient

SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS

EBT ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture. The USDA does not endorse any goods, services, or enterprises

NEW LOOK, SAME FORMULA: While the can may look different, rest assured our clean, pure, and high-quality recipes haven’t changed at all. All formulas are the same formulation as what was previously Stage 1

COMPLETE INFANT NUTRITION: Made in Australia, Bubs 365 Day Grass Fed Infant Formula has been carefully developed for bubs ages 0 to 12 months. Enriched with omega-3 DHA and omega-6 ARA to ensure safety, quality, purity, and nutrition

IMMUNE SUPPORT: Prebiotics & probiotics provides extra tummy support with 16 essential vitamins & minerals. Our milk, produced from 365-day grass fed, free to roam cows, is naturally richer in beta-carotene, vitamin A, E, & ALA for high nutritional values

GOODNESS FROM THE FARM: Bubs 365 Day Grass Fed Infant Formula is securely blended and made with whole milk. No GMOs, corn syrup, artificial colors, flavors or preservatives. Clean Label Project Purity Award & First 1,000 Days Promise standards

PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour

WHOLESOME NUTRITION: Made in Australia, Bubs Essential Infant Formula is carefully developed for bubs 0-12 months. Packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3

IMMUNE SUPPORT: Our Bubs Essential Infant Formula is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support for healthy growth

GOODNESS FROM THE FARM: Bubs Essential Infant Formula is made with clean, whole cow milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award & First 1,000 Day Promise standard certified

PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves. Discard unrefrigerated formula after 1 hour

TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies

EASY TO DIGEST: Similac Advance is nutritionally complete and inspired by breast milk

SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk

NO PALM OLEIN OIL: Designed to support excellent calcium absorption

NO ARTIFICIAL GROWTH HORMONES : Similac was the first leading infant formula brand with no artificial growth hormones. Similac Advance is also kosher and halal

SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS

ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Our best for bellies: we are the only USDA organic formula with probiotics & prebiotics to help support gut bacteria to be closer to breastfed infants, immune system development, and digestive health

Patented probiotic & prebiotic blend clinically shown to support softer, more regular poops, and include prebiotics at levels closest to breast milk among organic brands

Expert-recommended DHA6 at levels found in breast milk that meet European DHA requirements

First and only formula that’s USDA & EU certified Organic and made in Europe, with the world’s finest ingredients.Happy Baby Organics Infant Formula is Clean Label Project Certified.

Breast milk changes over time to meet baby’s developing nutritional needs and we are the only USDA organic formula to tailor our formulas’ key nutrient levels as baby grows too. We provide higher levels of calcium, iron, phosphorus, iodine and selenium than our Stage 1 formula to help support your 6+ month old’s immune system.

Always modeled after breast milk: lactose is the #1 component in breast milk and is #1 in our formula. Ours is made with organic milk from grassfed cows. Our proteins are easy to digest and model breast milk’s protein ratio of 60% whey to 40% casein. We provide key vitamins and minerals to help support your little one’s immune system.

HAS OUR CLOSEST PREBIOTIC BLEND TO THAT IN BREAST MILK: Similac 360 Total Care, our biggest formula breakthrough, has an exclusive blend of 5 HMO prebiotics structurally identical to those in breast milk

360 WHOLE-BABY SUPPORT: Nutrition designed to help support the immune system, brain development, and digestive health

DESIGNED TO HELP STRENGTHEN THE IMMUNE SYSTEM: Similac 360 Total Care is designed to help strengthen baby’s immune system

CONVENIENT & READY TO FEED: Great for on-the-go and late-night feeding; no mixing required

SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS

NO ARTIFICIAL GROWTH HORMONES & NON-GMO: Similac was the first leading infant formula brand with no artificial growth hormones. Similac 360 Total Care contains ingredients that are not genetically engineered

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NATURALLY GENTLE: Bub's Goat Milk Infant Formula Stage 1 is an Australian Made baby formula exclusively formulated for sensitive tiny tummies ages 0-6 months feeding up to 8 times per day, all while made to ensure safety, quality, purity, and nutrition

PURE & BALANCED: Our Bubs goat milk is proudly sourced from our high-quality farmers. Naturally containing A2 Goat Protein, the unique structure of the proteins and fats found makes it easier for little bodies to break down and digest

GOODNESS FROM THE FARM: Bubs Easy-digest goat milk Infant Formula Stage 1 is suitable for sensitive tummies, securely formulated non-GMO, with no artificial colors, flavors, or preservatives, and selected for Clean Label Purity Award

NO HIDDEN NASTIES: Our Bubs Goat Milk Infant Formula gives parents peace of mind and babies a happy start to their life, with A2 Goat Protein, Omega 3, plus Prebiotics, and may be a good alternative for formula fed babies with sensitive tummies

TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies