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ICONIC 360 I-SHAPED DESIGN: Make a bold statement with this unique, unibody TV in the shape of the letter “I”; Striking and Elegant from any angle, The Serif elevates every room and the entertainment you display as a décor piece that doubles as a shelf

QLED 4K w/ 100% COLOR VOLUME: Bask in a billion shades of brilliant color with 100% Color Volume; Quantum Dot technology brings you a gorgeous picture by transforming light into vivid color that stays true, even as the scene brightens*

ANTI-REFLECTION w/ MATTE DISPLAY: Now what’s on your display can look as good in the morning as it does at night with the lights on; Anti-Reflection and the Matte Display Film limits light distraction by reducing glare

DETACTABLE EASEL STAND INCLUDED: Place The Serif anywhere in the room; It comes with an elegant easel stand that perfectly pairs with its stylish frame; Perfect for smaller spaces, the option to the remove its legs makes it more versatile

QUANTUM PROCESSOR 4K w/ 4K UPSCALING: For each and every scene, the fast and powerful Quantum Processor 4K upgrades your viewing experience to 4K resolution, no matter the source of your content

AMBIENT MODE +: Turn the blank screen into a display for captivating photos that play to your aesthetic**

QUANTUM HDR: Go beyond HDTV with Quantum HDR that delivers an expanded ranges of color and contrast; With an impressive spectrum that deepens blacks and brightens whites, you’ll finally see the details in movies and shows with HDR

Engineered especially for LG, the advanced α7 Gen5 AI Processor 4K algorithmically adapts and adjusts picture and sound quality for a lifelike viewing experience with depth and rich color.Controller type:Remote Control, Voice Control

Worth a thousand words and more—Quantum Dot NanoCell Color Technology delivers richer, more accurate colors, even at wider viewing angles—so you can see it and believe it

Local dimming improves contrast and reduces the halo effect for a clearer picture. Enjoy fluid on-screen motion with a high 120-Hertz refresh rate that keeps up with the action for a sharp, colorful picture

If you're a gamer, support for FreeSync Premium and Variable Refresh Rate (VRR) equips you with a low-latency, screen tearing-free playing experience at high performance

Mount it on the wall with a 200 x 200 VESA mount (sold separately). Magic Remote, remote control batteries (AA), power cable, and quick start guide are included. TV stand sold separately

4K ULED TV: Hisense's proprietary ULED technologies boost color, contrast, brightness, and motion. This suite of patented hardware and software technologies delivers an engaging and completely unique picture that can only be delivered by Hisense.

Quantum Dot Wide Color Gamut: Quantum Dot produces purer, richer, more brilliant and accurate colors than a regular LED TV. Creating over a billion color combinations bring vibrant images to life in a way non QLED tvs can't.

Peak Brightness / Full Array Local Dimming Zones: The average TV is 250-350 nits. Anything over 500 nits is extremely good. This television is up to 600 nits peak brightness across up to 48 local dimming zones.

Dolby Vision and Dolby Atmos: Dolby Vision HDR picture and Dolby Atmos sound are cinema technology for your home. They provide amazing realism you can see and hear in every scene.

Google Assistant and Works with Alexa: The Google Assistant is built into Google TV. Tell it to turn on the lights, change the thermostat, play a video, and much more. This TV also works with Alexa through any of your Alexa-enabled devices.

DIRECT FULL ARRAY: Watch the deep blacks and bright whites pop from LED lights directly behind your screen.

QUANTUM PROCESSOR WITH 4K UPSCALING: Enjoy your picture automatically converted to stunning 4K by the intelligent processor.

QUANTUM HDR 12X | 8X: Watch how your picture deepens with an amazing range of immersive color.

DOLBY ATMOS AND OBJECT TRACKING SOUND: Sound that moves with the on-screen action.

REAL DEPTH ENHANCER: Experience depth and dimension on screen just like you do in real life.

SMART TV WITH MULTIPLE VOICE ASSISTANTS: This TV comes with your favorite voice assistants built-in and ready to help. Choose from Bixby, Amazon Alexa or Google Assistant

55 INCH 4K TV: Experience incredible detail with our TCL 55-Inch Q7 QLED 4k Smart TV; Engineered with HDR ULTRA, our Q7 class TVs are equipped with Dolby Vision IQ, HDR10+, HDR10, and HLG, ensuring enhanced contrast and accurate colors

QLED - QUANTUM DOT TECHNOLOGY: With Quantum Dot Technology and UltraWide Color Gamut, enjoy over a billion colors for rich and lifelike images; Coupled with a HighBright Pro LED Backlight, this 4K UHD TV creates dazzling specular highlights for a truly immersive cinematic experience

FULL ARRAY PRO LOCAL DIMMING: This 55 inch 4K smart TV uses Full Array PRO Local Dimming, with over 200 local dimming zones; Each zone dynamically adapts to on-screen content, for deep blacks without image blooming

MOTION RATE 480 AND MEMC FRAME INSERTION: Leap into action with this 55 inch flatscreen TV; Equipped with Motion Rate 480 and MEMC frame insertion, this 55 inch QLED TV combines multiple motion enhancement technologies for best-in-class motion clarity

GAME ACCELERATOR 240: Elevate your gaming to legendary status with this exceptional gaming TV; A native 120Hz TV, with up to 240Hz VRR powered by AMD FreeSync, provides a responsive gameplay without lag, designed to keep you at the top of any leaderboard