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For Joico liter shampoo and conditioner only

May not fit other brands

ACTIVATED CHARCOAL: A porous, absorbent material made from coconut husks helps to detox and promote a healthier scalp, while keeping hair free of product build-up.

BIO-BASED CHELATOR: Designed to tackle and remove stubborn buildup, metals, chlorine, and hard water deposits

VEGAN SMARTRELEASE TECHNOLOGY: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair

AT HOME USAGE: Use Defy Damage Detox Shampoo twice a month to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull.

Instant lift, plush volume, and texture

Creates a great foundation for any updo

Stainless steel ball technology ensures an ideal balance of powder and liquid

Dries quick and lasts all day

Joico Curls Like Us Define & Seal Curl Defining Gelee keeps your curls in formation. The buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while locking out humidity for 72 hours.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.

VEGAN SMARTRELEASE TECHNOLOGY: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

ALGAE OIL: A bio-based oil derived from microalgae that is rich in omega 9 and antioxidants. The ingredients promotes a healthy scalp, regulates oil production, and smooths hair.

PRO TIP: Apply product using the praying hands or glazing technique. To remove excess moisture and create a better cast, you can plop or microplop with a cotton t-shirt or microfiber towel before you apply the gelée. Air-dry or follow with a diffuse.

Joico Blonde Life Color Enhancing Masque - Silver provides deep nourishment and hydration to your hair after one use, instantly detangling hair, and maintaining your blonde tone.

TAMANU OIL: A rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9, helps smooth and hydrate hair, adds body, and repairs & strengthen hair.

MONOI OIL: Exotic blend of coconut oil and Tahitian Gardenia flower, helps fight frizz and boost shine while protecting hair from pollution

ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness

SILVER HUE: The ultimate balancing act, neutralizes and refreshes your blonde tones with every use.

IN A FLASH: Our nearly instantaneous 7-second hair bond transformer for strong, resilient, silky soft, healthy-looking hair.

LIQUID KERATIN: The essential building block of healthy hair, makes up 80% of human hair and can be lost during chemical services or when hair has been damaged.

ENHANCED BONDING TECHNOLOGY: Builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.

LOW-WATER FORMULA: A unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment.

Joico Defy Damage In A Flash 7-Second Bond Builder provides damage protection, extra boost of resilience and shine, replenishes moisture, reduces hair breakage, leaves hair silky smooth, weightless, and healthy-looking for a perfect everyday look.

Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam enhances your curl pattern with a lightweight hold, creating a 72-hour* shield of protection against humidity and frizz. (*vs. untreated hair at high-humidity conditions)

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.

VEGAN SMARTRELEASE TECHNOLOGY: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

ALGAE OIL: A bio-based oil derived from microalgae that is rich in omega 9 and antioxidants. The ingredients promotes a healthy scalp, regulates oil production, and smooths hair.

PRO TIP: For additional moisture, enhanced curl pattern, and resistance against humidity, incorporate this foam into your regular styling routine.

Joico's Blonde Life Blonde Strong Detangler strengthens and hydrates hair, preventing and mending split ends. Protects fragile strands from heat up to 450°F / 232°C during thermal styling for healthier, resilient hair.

TAMANU OIL: A rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9, helps smooth and hydrate hair, adds body, and repairs & strengthen hair.

MONOI OIL: Exotic blend of coconut oil and Tahitian Gardenia flower, penetrates and moisturizes hair, helps fight frizz and boost shine while protecting hair from pollution.

VEGAN SMARTRELEASE TECHNOLOGY: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

POLYCARE SPLIT THERAPY: Naturally derived, protective polymers help to smooth tangled hair, reduce breakage and prevent split ends.

Joico Curls Like Us Hydrate & Define Curl Crème Styler delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop. The curl-enhancing styling crème gently coaxes curls into clumps that are resistant to breakage.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.

VEGAN SMARTRELEASE TECHNOLOGY: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

ALGAE OIL: A bio-based oil derived from microalgae that is rich in omega 9 and antioxidants. The ingredients promotes a healthy scalp, regulates oil production, and smooths hair.

PRO TIP: Rake the cream through soaking wet hair. If you have thick or denser curl texture, consider applying cream in sections for even distribution. Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps.

Joico K-PAK Color Therapy Daily Shine & Protect Spray helps lock in over 82% of color vibrancy for up to 8 weeks. With 2X stronger hair against combing breakage on damaged hair vs. a non-conditioning shampoo, it helps to control frizz, boost shine, and provides UVA/UVB protection for hair color.

AFRICAN MANKETTI OIL: A rich source of Vitamin E, nature’s well-known environmental protection against fading.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAN OIL: A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.