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Ultra firm hold and volumizing power, from any angle

Humidity protection and hold up to 72 hours

Thermal Protection up to 450 F (232 C)

Protects against pollution; Laboratory tested using pollution particles

Comes with (1) 10.1-ounce Shampoo & (1) 8.5-ounce Conditioner

Defy Damage

The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy, strong, shiny hair and long-lasting results.

RICE PROTEIN is rich in amino acids, helping to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair.

BAMBOO EXTRACT is fibrous and rich in silica – helping to build volume, while promoting thicker, stronger, shinier strands.

LOTUS FLOWER, a prized exotic bloom full of strength-building protein, magnesium and potassium – helps improve elasticity and healthy appearance of hair.

SMART RELEASE TECHNOLOGY packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

All day holding power

Helps control flyaways & frizz

Thermal protection

Protects against humidity

Joico Moisture Recovery Shampoo is a gentle cleanser that helps replenish lost moisture, restore smoothness and elasticity to dry hair. It doesn't strip the hair of vital moisture, and when used with Joico Moisture Recovery Treatment Balm, it provides 24-hour moisture replenishment.

SEA KELP: Packed full of vitamins and minerals, this hydrator from the sea, helps provide targeted moisture and vital nutrients for healthier looking hair.

JOJOBA OIL: Rich in essential fatty acids, including Omega-9, helps to add moisture and provide stunning shine.

SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

Joico Color Balance Blue Shampoo gently cleanses and neutralizes unwanted orange and brassy tones while boosting shine and controlling static.

BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness.

GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.

SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

Instant Shine & Repair Treatment for color-treated hair that needs vibrancy & strength. With unique ingredients that makes hair 9X stronger against combing breakage, while reducing breakage by 89%. This treatment improves hair's health & appearance, leaving it stronger, shinier, & healthier.

AFRICAN MANKETTI OIL: A rich source of Vitamin E, nature’s well-known environmental protection against fading.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

ARGAN OIL: A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Joico Moisture Recovery Conditioner detangles dry hair, while providing intensive hydration & moisture to even the thickest & coarsest hair types. With regular use, this conditioner adds softness, smoothness, & shine to your hair, leaving it healthy-looking & vibrant.

SEA KELP: Packed full of vitamins and minerals, this hydrator from the sea, helps provide targeted moisture and vital nutrients for healthier looking hair.

JOJOBA OIL: Rich in essential fatty acids, including Omega-9, helps to add moisture and provide stunning shine.

SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

Minimizes frizz and enhances hair’s natural texture

Reduces natural drying time

Provides 24-hour humidity control

Retains your natural, air-dry look for up to 24 hours

Boosts shine

Joico Defy Damage Protective Mask rebuilds broken hair bonds, replenishes deeply without weighing hair down, proactively builds resistance to damage, and delivers visible results after the very first use. Perfect for restoring and maintaining healthy, strong, and damage-resistant hair.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair

KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair

ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness

ROSEHIP OIL: A powerhouse oil that is rich in essential healthy-hair vitamins, beta carotene and antioxidants. Helps replenish dry, damaged hair while making hair soft and shiny without weighing it down