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In 1962, fresh out of business school, phil knight borrowed 50 from his father and created a company with a simple mission: import high-quality, athletic shoes from japan. Selling the shoes from the boot of his , knight grossed 8000 in his first year. Today, nike's annual sales top 30 billion. In an age of start-ups, nike is the ne plus ultra of all start-ups and the swoosh has become a revolutionary, globe spanning icon, one of the most ubiquitous and recognisable symbols in

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons about building something from scratch, overcoming adversity and ultimately leaving your mark on the world

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