No additives for laundry detergents; The best cleaning power ever (no fluorescent agents, bleach or colorants)
Skin tested under the supervision of dermatologists* Skin-friendly (*Not all human skin.)
Formulated with natural enzymes Removes dirt and leaves the original whiteness (*evaluated in stain washing test)
No Additive Detergent Name No. 1* (*2016 GfK Study (N=303) For questions that mother's choice, Japanese additive-free detergent for babies)
Rinse once and don't worry about leaving any residue. Gentle citrus scent